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Monday, 25 June 2012

Let's Buy Happiness - Fast Fast

Pick of the Week 7 - Let's Buy Happiness - Fast Fast

Like some 21st Century reincarnation of the Sundays, Let's Buy Happiness are difficult not to like. They hail from Newcastle and there's also a smattering of the Cocteaus, Altered Images, the Sugarcubes and Bang Bang Machine evident in their work. Essentially, what's not to like?

Throw in an attractive fur lined anorak and you've got me hooked. They look absolutely freezing in the video as they shamble about on what could be the North Yorkshire Moors, but I love the Andy Goldsworthyesque clips of the natural world with some lovely arty focus effects. If they'd arranged some sheep's wool across the top 50 yards of dry stone wall it would have been perfection. Imagine if Goldsworthy ever got to direct a pop video!

Seriously though, this is a great song and I've listened to it literally hundreds of times this year. I'm now sampling their back catalogue and hopefully there's an album in the pipeline soon.

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