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Monday, 6 August 2012

He is We - Light a Way

Pick of the Week 11 - Light a Way by He is We

I flew on an aeroplane for the first time in forty years a couple of weeks ago. The bookies' favourites for the song that would be stuck in my head as we flew were
'In the Aeorplane over the Sea' (the obvious choice) and 'At the Bottom of Everything' by Bright Eyes (the smart money). Amazingly a rank outsider provided the soundtrack to my voyage into the wide, blue yonder with 'Light a Way' providing some small consolation to the fact that I was hovering 6 miles above France in a pressurised tube.

We'd listened to its sickly sweet charms in the car on the way to East Midlands and I guess it must have just lodged in my subconscious. It's a lo-fi, camp-acoustic bundle of melodic fun from the duo from Tacoma, Washington. They sound completely wholesome, boy and girl next door types who met in a record shop and decided make dreamy indie music together. Wholesomeness is rarely a good thing outside of the world of Shredded Wheat, but in this case it's acceptable due their fiercely down to earth, independent attitude. The plan worked, and considering their whole marketing strategy was based on social networking sites they've done well to secure a deal with Universal Motown Records. A great song to listen to anywhere, but especially at 30,000 feet.


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